It’s the promise of sex that makes men very generous, American researchers have claimed.
A new study by researchers from the University of New Mexico in Albuquerque and the Arizona State University in Tempe found that thinking about finding a mate influences a man’s decisions on spending and giving.
Ker-ching!
During the experiment, college students were divided into small groups by the team led by Vladas Griskevicius and Josh Tybur. They were randomly assigned to one of two conditions: "mating" or "non-mating", reported the Journal of Personality and Social Psychology.
The subjects were shown three photographs of people of the opposite sex on a computer screen; they picked which one they thought most desirable, and spent a few minutes writing about an ideal first date with that person.
The non-mating subjects looked at a street scene photograph and spent the same amount of time writing about the ideal weather for walking around and looking at the buildings it featured.
Source: Agency
